Preface On Thursday, September 18th, I had the pleasure and honour to speak at InboundCon 2014, Canada’s Premier Inbound Conference. The subject of my talk was on branding, specifically identity and storytelling; topics that are extremely important to me professionally and very personally. In 20 minutes or less Preparing for my talk, I recognized…
Read moreProject managing your workout
I read a long time ago that the most important activity in working out (training) is documenting efforts and measuring results. By far, this outweighs diet, workout regimen, or gym equipment. Simply because, measurement activates us to become more mindful, and thus, not only make better decisions about our workouts but better decisions throughout the…
Read moreI don’t like myself.
I don’t like myself sometimes. It’s when I’m not living to my potential. Who am I?
Read moreBrick by Brick: Inside Lego
Short but packed with valuable data and wisdom, I watched Bloomberg’s Brick by Brick: Inside Lego (available on Netflix) three times this week. Why three times? For one, I absolutely love lego. After the second time, I thought I should record some of the finer points for later reference. Below you’ll find my notes from…
Read moreNo email policy
The policy Don’t check emails until a 11:30am. Emails are the bane of productivity Emails provide an easy magical doorway to the land of Sans Focus. Emails are distracting, giving the illusion of working hard, ensuring you don’t meet your goals for the day. Our Creative Director, Lannie, has been preaching for a no-email policy for years now. As of late,…
Read moreBranding: What’s in a name?
“What’s in a name? That which we call a rose, By any other name would [not] smell as sweet. – Romeo, Romeo & Juliet, Shakespeare Reality vs perception Shakespeare’s Romeo got it wrong. A rose does not smell as sweet by another name. Our brains are not just recording devices capturing our experiences, but rather…
Read moreCase study: Re-branding the potato
Market opportunity In the late 18th century, Frederick the Great, of Prussia realized the potential of potatoes to feed his people and his army. The volatility of wheat crops posed a threat to the market and to the people of Prussia. By adopting potatoes, Prussia would decrease the chance of famine and overcome their reliance…
Read moreWu-Tang Clan – Once Upon a Time in Shaolin
There’s only one hand-crafted copy of the Wu’s album, Once Upon a Time in Shaolin. No other copies will be made. Fans can pay $50 to listen to the album as it tours different museums and art galleries. The deets The Clan has been working on this album for well over a year, in secret….
Read moreSetting daily priorities
You already know that setting daily priorities is key to accomplishing long term goals. Yet, you find yourself jumping into work and rushing to deal with ‘important’ crap before doing so, only to find at the end of the day, you did not set your priorities. Why is this? It’s most likely because your subconscious…
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