What are all the problems we’re trying to solve?
Each problem, we ask: Is it a problem worth solving?
What are each of our big clients’ top three problems?
Are those the real problems or just the low-hanging fruit problems?
In each case, we ask: is it a problem worth solving?
Could there be a more important problem worth solving?
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Each internal initiative, we should be able to answer: what is the problem this is solving?
Is it a problem worth solving?
How so?
What is the expected return?
