Flashiness and Slickness


The goal is to solve the problem, not to be sexy or flashy or slick.

If solving the problem requires it, then so be it. But if it doesn’t, then don’t make it your priority.

What is the problem? What is the most effective and efficient way to solve the problem?

  • South Park vs Avatar
  • I Think You Should Leave Now vs Saturday Night Live
  • $20 digital watch vs a Rolex
  • Word class boxing gym with top-of-the-line equipment vs the gym Mike Tyson trained at.


What is the problem you’re trying to solve?

(from YYZ to SFO)