I don’t care how beautiful your consumer facing facade is, it’s what’s on the inside that [often] counts.
Most brands care a little too much about what their external audience thinks and not enough what their internal teams think. A big stickler for me is washrooms. Way too often they are deliver a horrible experience. Why? They shouldn’t. Seeing how small washrooms are, it’s not too expensive to pimp them out and create an amazing experience. So make them amazing.
Because you care about your people.