Everybody has a magical fantastic story. Everybody. No exception. For some, it’s a sad story. For others, a story of triumph. Regardless of theme, everyone has an unbelievable interesting story worth hearing.
Organizations are no different.
They have a beginning, a middle, an end. And even a resurrection. We fall in love with these stories. We share these stories with each other around virtual campfires no different from our hunter-gatherer ancestors.